How can products be promoted

In addition to generating more excitement and buyers for your new offering, the increased engagement with your social media account will likely drive more traffic to your website , put your business in front of new customers, and create a fun means of connecting with your audience.

Plus, it makes a great incentive to get subscriber signups in the first place. You can run an email campaign specifically about this new offering—perhaps even as a series of emails building up to the day of launch. Or you may want to announce it as the focus piece of your next email newsletter.

This email could go out to your general audience, or, in support of method 2, it could be a subscriber- or customer-exclusive offer. A few tips for email marketing :. For more help with announcing your new product through this tried-and-true marketing channel, head to our post: How to Write Promotional Emails With Examples.

When promoting your new product or service, you may not have a landing page for customers or subscribers to go to. After all, your new offering could just be an upgrade on an existing platform or account. In this case, your goal may not be to get more customers, but to get your existing customers engaging, or to re-engage dormant customers. Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels.

An example of a new product launch via blog post, by emma. Even if you do have a landing page, a blog post is still a great channel for getting the word out about your new offering, and provides ample opportunities for you to link to the landing page. For some more examples of blog posts promoting new products or services, you can check out some of our past launch posts:. Events not only get customers excited about your new product or service, but can also get new prospects personally engaging with you or other employees of your business—a great way to win them over as customers.

If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds. Virtual, customer-exclusive training session for a new version of Salesforce. If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service.

Promoting a new facial or massage type at your spa? Provide a complimentary but perhaps temporary upgrade for existing customers to try it out. Another option would be to offer free shipping of your new product, for a limited time. If your new product is, in fact, an upgrade of an older one, consider a trade-in program. Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have in this case, the product they own.

You will most likely have to engage with suppliers, distributors, wholesalers, stakeholders and employees to get your product or services to market. These groups all form part of your team. You need to ensure they understand the importance of providing quality products and customer service. The right customer service and business processes are essential to support your marketing goals.

They may include procedures for ordering new stock, ensuring products or services are delivered in a timely manner, providing opportunities for customers to give feedback and regularly reviewing sales and financial reports. Breadcrumb Home Marketing Marketing and promotion strategies. Business information. Deciding on your product, price, promotion, place, people and processes area all part of the marketing mix that helps you attract and retain customers.

Free download Marketing plan template To help you create a marketing plan for your business, download our free template and how to guide. Download the template. Download the how to guide. Price Setting a suitable price for your products or services will help you to be profitable and stay competitive.

Promotion Promotion refers to the methods you will use to advertise and sell your products and services. Channel Outcome Website Most businesses will benefit from having a website to attract customers and promote their product or service. Social media Customers can interact with you and find out more about what you provide. You can share experiences and knowledge to build your business profile and attract new customers.

Videos Share experiences and knowledge to build your reputation. Customers love watching videos and you can capitalise by creating engaging video content for your target market and uploading it to channels like YouTube. E-newsletter What makes email unique is that your loyal customers have asked you to market to them so they can stay informed about what your business is doing.

Word of mouth Encourage customers to share their experience of your product or service through online consumer review sites. Your loyal and happy customers should become ambassadors for your business. Loyalty programs Give customers a reason to stick with your business. Oprah Winfrey, for example, recently partnered with Kraft Heinz to launch a new line of refrigerated soups and side dishes made with no artificial flavors or dyes.

Kate Murphy, director of strategic partnerships at the social marketing platform Crowdtap, weighed in on the strategy. Providing information: Informative promotion is more common in the early stages of the product life cycle.

People typically will not buy a product or support a not-for-profit organization until they know what it will do and how it may benefit them.

Thus, an informative ad may stimulate interest in a product. Consumer watchdogs and social critics applaud the informative function of promotion because it helps consumers make more intelligent purchase decisions. StarKist , for instance, lets customers know that its tuna is caught in dolphin-safe nets. Keeping loyal customers: Promotion is also used to keep people from switching brands. Marketers also remind users that the brand is better than the competition. For years, Pepsi has claimed it has the taste that consumers prefer.

Such advertising reminds customers about the quality of the product or service. Firms can also help keep customers loyal by telling them when a product or service is improved. Increasing the amount and frequency of use: Promotion is often used to get people to use more of a product and to use it more often.

The Marriott Rewards program awards points for each dollar spent at a Marriott property. Identifying target customers: Promotion helps find customers. One way to do this is to list a website as part of the promotion. For instance, promotions in The Wall Street Journal and Bloomberg Businessweek regularly include web addresses for more information on computer systems, corporate jets, color copiers, and other types of business equipment to help target those who are truly interested.

These websites typically will ask for your e-mail address when you seek additional information. Teaching the customer: For service products, it is often imperative to actually teach the potential client the reasons for certain parts of a service. In services, the service providers work with customers to perform the service. For services products, this is more involved than just providing information—it is actually teaching the client. The combination of traditional advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called the promotional mix.

Each firm creates a unique promotional mix for each product. These are the elements of the promotional mix:. Ideally, marketing communications from each promotional-mix element personal selling, traditional advertising, sales promotion, public relations, social media, and e-commerce should be integrated. That is, the message reaching the consumer should be the same regardless of whether it comes from an advertisement, a salesperson in the field, a magazine article, a blog, a Facebook posting, or a coupon in a newspaper insert.

This disjointed approach to promotion has propelled many companies to adopt the concept of integrated marketing communications IMC. IMC involves carefully coordinating all promotional activities—traditional advertising including direct marketing , sales promotion, personal selling, public relations, social media and e-commerce, packaging, and other forms of promotion—to produce a consistent, unified message that is customer focused.